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| professional experience

The Society for Immunotherapy of Cancer, Milwaukee, WI  2016-Present

Communications Manager

  • Design management and administration for the 2017 Annual Meeting & Pre-Conference Programs (SITC 2017) strategic marketing plans and tactical timelines, mobile application development and launch plan, convention center directional signage, environmental graphics/installations, and exhibition booth designs
    • 40% increase in attendance to SITC 2017 from the prior year, including 50 prospective investors in attendance
    • 130% increase in mobile app downloads with a 90% decrease in cost using new software
  • Development and implementation of strategic/tactical marketing plans for membership, business development, live/online education, scientific, and publication departments
    • Achieved impact factor for the Journal for Immunotherapy of Cancer (JITC) publication in 2017 since launching in 2013
    • Raised 300,000 U.S. dollars 21 months ahead of schedule for Sparkathon initiative targeting early career scientists
    • Requisition of 80 exhibitors at the SITC 2017, an 86% increase from the prior year
  • Lead in bringing new marketing automation software Real Magnet into marketing department and within compliance per anti-spam legislation within three months
  • Launched digital interdepartmental marketing communications workflow and approval process for projects from concept to completion
  • Directed creative staff throughout the production of marketing communications projects in digital, print, and email marketing
  • Copywriting and editing for marketing communications materials
  • Management of the cross-team implementation of marketing plans and communications strategies for increasing membership recruitment, fundraising/business development/donor cultivation, and scientific research for the society and its activities
  • Assistance in the production of press releases and representation of the society in direct public activities and engagements
  • Generate tracking reports focused on measurements of success of communications activities of interest to the society through Google Analytics
  • Budget tracking of marketing projects for membership, business development, live/online education, scientific, and publication departments
  • Primary negotiator of vendor quotes and management of purchase requisitions, purchase orders, and invoices for creative marketing projects
  • Responsible for the creation and implementation of creative marketing strategy/tactics to a global audience
  • Managed interdepartmental marketing communications approval process for projects with internal departments and outside vendors
  • Lead interdepartmental meeting agenda development and hosting
  • Integrated, strategized, and coordinated social media advertising campaigns to build audiences, promote products/offers, and drive traffic through the utilization of Facebook, Twitter, LinkedIn, Pinterest, and others as needed
  • Management of marketing communications metrics to ensure design quality, content performance reviews, and strategic market forecasting based on tracked data

The Milwaukee Institute of Art & Design, Milwaukee, WI  2016-Present

Adjunct Instructor

  • Instructor of sophomore-level Computer Studio 2 course teaching Adobe Photoshop CC 2017, InDesign CC 2017 and Animate CC 2017 to meet educational development objectives
  • Development and execution of classroom schedule, subject matter, based on real-world multi-channel creative marketing design applications, selection of materials and media, development of learning activities, and documentation of plans
  • Maintain tracking of student screening and assessments of progress and facilitate evaluations of individual student development
  • Creator of class projects based on real-world multi-channel creative marketing design applications
  • Leader in the integration of electronic portfolios into the class curriculum requirement to assist in adherence to the Higher Learning Commission’s accreditation
  • Innovator in teaching methodologies by leveraging in-class lesson plan recordings delivered to students through the Moodle learning management system
  • Maintained tracking of student progress reports that outline timestamped participation and developments in class on an individual basis

QuadTech, Sussex, WI  2015-2016

Marketing Designer

  • Sole administrator and designer of international sales mobile application for global sales force and agent affiliates incorporating six languages and directly contributing to the acquisition and closing of 4,300,000 U.S. dollars in sales
  • Chief designer of product line brand identities and marketing materials for global print capital expenditure company
  • Management of marketing communications metrics to ensure design quality, sales representative performance reviews, and strategic market forecasting based on tracked data
  • Responsible for the creation and implementation of creative marketing strategies within global sales structure
  • Creator and primary facilitator of a creative marketing design project workflow
  • Established a closed-loop system of collaboration and oversight for global corporate upstream and downstream marketing functions
  • Management of brand design guidelines for the full suite of market facing products
  • Primary negotiator of vendor quotes and departmental management of purchase requisitions, purchase orders, and invoices for creative marketing projects
  • Trainer of global sales force on new workflows and selling techniques through sales enablement technology solution
  • Lead project manager and designer for new employee on boarding and training initiatives including class conceptualization, educational materials, and presentations

The Scan Group, Inc., Waukesha, WI  2011-Present

Art Director

Client Sampling: Kimberly-Clark, GE Healthcare, Weyco Group, Citrix, Sears, Derse, Rite-Hite, LYCO Manufacturing, Margaritaville Limited, BBL Hospitality, Finland Diner Restaurants Ltd., Suparossa Restaurant Group, Magnolia Hospitality Group, Inc.

  • Consistently designed and managed client brand standards and creative assets
  • Dynamic creative liaison focused on best design practices, client satisfaction, sales goals, and closing sales
  • Creatively managed the presentation and design of brand identity systems with a focus on integrated marketing campaigns
  • Proficient in design-to-print modalities, including but not limited to pre-press, digital and offset presses, large-format printers, and cutting plotters
  • Effectively supervised staff while maintaining an efficient workflow
  • Managed art direction in all genres including photography, modeling, audio talent, and others as needed
  • Well-versed in the uses of modern/current paper and synthetic substrates and their capabilities
  • Successfully coordinated design projects with all internal departments and outside vendors
  • Implemented creative design of marketing and advertising materials in print, digital, and animated media
  • Instrumental in management of seasonal and temporary employee’s production and quality of design for assigned projects
  • Integrated, strategized, and coordinated social media advertising campaigns to build audiences, promote products/offers, and drive traffic through the utilization of Facebook, Twitter, LinkedIn, Pinterest, and others as needed
  • Strategically designed digital user interfaces for software and websites with focus on intuitive user experiences and navigation systems
  • Knowledge and implementation of SEO best practices for website meta, header, body, and link tags, as well as, expert in the integration of the Google Fonts API and optimization of web content to increase web crawler visibility for higher search rankings
  • Installed, tracked, and measured user flow, location, and referral source data for website traffic with Google Analytics
  • Managed, designed, and developed logos, menus, menu covers, table-top advertising, letterheads, brochures, folders, infographics, posters, catalogs, editorials, multi-lingual newsletters, annual reports, personalized direct mail, variable-data print, web-to- print products, print design templates, promotional materials, trade show booths, large-format graphics, print advertisements, static and animated web advertisements, digital billboards, animations, personalized email blasts, dynamic email templates, personalized landing pages, responsive websites, presentations, and apparel

Dearing Group, Lafayette, IN  2010-2011

Art Director

Client Sampling: Purdue University, Purdue Research Foundation, Franciscan St. Elizabeth Regional Health

  • Proactively presented logical design rationale for print/digital projects to customers with focus on closing sales
  • Successfully coordinated design projects with all specialized internal creative departments and outside vendors
  • Implemented creative design of marketing and advertising materials in print, digital, and animated media
  • Supervised, inspected, and approved color proofs and press checks
  • Art directed photography, modeling, and audio talent

H2D Inc., Milwaukee, WI  2009-2010

Design Intern/Freelance Designer

Client Sampling: Granite MedSystems, Hurst Jaws of Life

  • Effectively supervised and trained digital artists in development of projects with focus on advertising/design best practices
  • Art directed and digital produced client-facing digital presentation materials and new digital media technology sales demos
  • Successfully designed, digital developed, and maintained H2D Inc.’s website

Visual Resources Design Group, Milwaukee, WI  2008-2009

Group Member

Client Sampling: Milwaukee Institute of Art & Design, The Skylight Opera Theatre

  • Essential in the creative strategy, design, print/digital development, and client-facing presentation of work while representing the Milwaukee Institute of Art & Design’s only in-house creative design agency
  • Strategically mapped vision, art direction, design, and development of vertically integrated multimedia marketing campaigns for clients with focus on the achievement of defined business goals and targeted demographic acquisitions

Group 528, Glen Ellyn, IL  2007-2008

Design Intern/Freelance Designer

Client Sampling: Elkay Manufacturing Company, Ingalls Healthcare System

  • Primary layout and print production design for multi-lingual and multi-national corporate newsletters
  • Efficiently coordinated and managed outside print and copy translation vendors for print design projects

| software

Design/Business

  • Adobe InDesign CC 2018
  • Adobe Photoshop CC 2018
  • Adobe Illustrator CC 2018
  • Adobe Dreamweaver CC 2018
  • Adobe Muse CC 2018
  • Adobe Animate CC 2018
  • Adobe After Effects CC 2018
  • Adobe Premiere CC 2018
  • Adobe Acrobat Pro DC
  • Microsoft Word 2017
  • Microsoft Powerpoint 2017
  • Microsoft Excel 2017
  • PitStop Pro 10

Database/Management

  • iMIS
  • IFS
  • Basecamp
  • Smartsheet
  • Moodle

Web/Mobile

  • Higher Logic
  • WordPress
  • Squarespace 6
  • Attendify
  • Google Sites
  • BrowserStack
  • Litmus

Sales/Marketing/PR

  • Showpad
  • Real Magnet
  • MindFire Studio
  • EasyPurl
  • SalesForce
  • SignageStudio
  • Prezi
  • Google Analytics
  • Cision

| scripting languages

  • HTML5
  • CSS3
  • jQuery
  • ActionScript 3.0

| education

Milwaukee Institute of Art & Design, Milwaukee, WI  2008-2010

Bachelor of Fine Arts, Communication Design

Dean's List

  • Wisconsin Student Portfolio Review poster competition winner  2010
  • Selected member of the Milwaukee Institute of Art & Design Visual Resources Design Group  2010

College of DuPage, Glen Ellyn, IL  2005-2007

Associate of Applied Science, Graphic Design  

High Honors

  • Certificate, Advertising Design
  • Certificate, Web Design
  • College of DuPage Applied Arts brochure competition winner  2007
  • College of DuPage McAninch College Theatre poster competition winner  2007

| equipment

Digital Presses

  • Kodak NexPress 2100
  • Cannon imagePRESS C7010VP

Offset Presses

  • Heidelberg Speedmaster CD74
  • Heidelberg Printmaster PM52

Large-Format Printers

  • HP Design Jet 5500PS
  • Epson Stylus Pro 9900

Cutting Plotters

  • Mimaki CF2-0912

| accolades

  • Showpad Sales & Marketing Excellence Award winner in the category of Exceptional Graphical Design  2015
  • Showpad Sales & Marketing Excellence Award finalist in the category of Taking Sales Enablement to the Next Level  2015
  • Wisconsin Student Portfolio Review poster competition winner  2010
  • Selected member of the Milwaukee Institute of Art & Design Visual Resources Design Group  2010
  • College of DuPage Applied Arts brochure competition winner  2007
  • College of DuPage McAninch College Theatre poster competition winner  2007
  • Westfield High School Senior Class President  2001

| contact

andrewpalios@paliosdesign.com