American Lung Association | print ad design

An anti-smoking advertisement design for the American Lung Association. The focus to quit is on the damage to one’s public image rather than damage to one’s personal health.

Specifications
    Flat Size: 7.5" x 10"
    Bleed Size: 7.75" x 10.25"
    Folded Size: N/A
    Color/Sides: 4/0 (CMYK)
    Paper: Anthem White #80 Gloss Text
    Pages: 1
    Diecut: N/A
    Binding/Finishing: Trim, Perfect Bind

Responsibilities
    Creative Direction
    Design Direction
    Art Direction
    Graphic Design
    Copywriting