A variable-data direct mail piece and notepad designed to introduce A La Carte Restaurant Marketing to the community. This piece was created while working as Art Director at The Scan Group, Inc.

Mailer Specifications

Flat Size: 12.5" x 4.75"
Bleed Size: 12.75" x 5"
Folded Size: 6.25" x 4.75"
Color/Sides: 4/4 (CMYK)
Paper: Anthem White #80 Satin Cover
Pages: 1
Diecut: N/A
Binding/Finishing: Trim, Score, Fold, Wafer Seal

Card Specifications

Flat Size: 3" x 1.625"
Bleed Size: 3.25" x 1.875"
Folded Size: N/A
Color/Sides: 4/0 (CMYK)
Paper: Anthem White #100 Satin Cover
Pages: 1
Diecut: N/A
Binding/Finishing: Trim, 0.125" Corner Round, Glue Dot

Notepad Specifications

Flat Size: 4.25" x 5.5"
Bleed Size: 4.5" x 5.75"
Folded Size: N/A
Color/Sides: 4/0 (CMYK)
Paper: Anthem White #60 Matte Text
Pages: 25
Diecut: N/A
Binding/Finishing: Trim, Glue

Responsibilities

Creative Direction
Design Direction
Art Direction
Graphic Design
Copywriting